JOURNEY TO DATE

 Whether you’ve been with us from the hop or have just arrived to the party, here’s a timeline of our journey to the open metaverse together so far.

Fluf Mint 
August 2021
The collection that started it all. On this fateful day, we dropped our genesis Flufs to the founding members of the Fluffle; 10,000 metaverse-ready rabbit avatars, each with their own unique features and stories to tell.
The 11th Hour Podcast 
August 2021
Our first-ever 11th Hour Podcast episode aired this month, growing into a fortnightly staple featuring exciting industry guests, artists like Dillon Francis, Linkin Park’s Mike Shinoda, and Disclosure, who made a track live on air. 
Underground Launch
AUGUST 2021
The Underground is your Web3 portal to the metaverse and customisation of the FLUF World collections you love. The launch of the UG brought downloadable content, our online store and paved the way for scene & sound swapping.
JADU Jetpack Whitelist
October 2021
As an OG friend of FLUF World, Jadu was one of our first collaborations and whitelist opportunities for Fluf holders. Their Jetpacks were first-of-their-kind AR NFTs enabling flight in the metaverse. 
Thingies Summoning
October 2021
Thingies are 10,000 spider-like critters, packing untold surprises. Programmatically generated, each Thingie is a metaverse-ready 3D avatar artist powered by Altered State Machine AI, capable of producing its own NFT art.
ASM AIFA Genesis
October 2021
Altered State Machine initiated their mission to bring accessible AI to the open metaverse, dropping their genesis AIFA boxes. Each box included four AIFA All-Stars and a Gen 1 ASM brain, with Fluf holders whitelisted for the mint.
Scenes & Sounds
October 2021
Scenes & Sounds are interchangeable environments and music tracks to use with your FLUF World avatar collections. Since launch, we’ve dropped exciting limited edition collaborations with artists like Young & Sick, Mike Shinoda, Nachei, Zigor and more. 
Angelbaby
October 2021
The world’s first meta-star Angelbaby was born. Since debuting their first track ‘NFT’, Angel has gone on to take the metaverse and Web3 world by storm.
Sustainable Coastlines $100K Donation
November 2021
The first major donation on the Fluffle’s behalf, we gave $100k to Sustainable Coastlines to support the incredible work they do to protect and preserve our beaches and waterways.
FLUF Haus Miami
DECEMBER 2021
On the back of Art Basel in Miami, we brought the Haus down at our first-ever FLUF Haus event; a night of partying, art installations and live performances by Boys Noize, Life on Planets and more. 
Auckland City Mission Donation
DECEMBER 2021
After learning about the incredible Bryne Gregory and his 300km charity fundraiser walk for homeless charity the Auckland City Mission, we donated $100K to his efforts on behalf of the Fluffle. 
Party Bears
December 2021
Party Bears joined the party in December 2021, 9,669 programmatically-generated customisable bears, bringing fashion, music and good times to the FLUF World experience. 
JADU Hoverboard
December 2021
Friend of FLUF World Jadu dropped their second collection, Jadu Hoverboards, with a free airdrop going to existing Jetpack holders. 
Burrows
January 2022
Enter the metaverse high life. In January ‘22, we dropped Burrows, our virtual metaspaces sporting premium amenities and a top-of-the-range production studio, in collaboration with hip-hop OG, Snoop Dogg.  
Auckland City Mission Charity Auction
January 2022
Bryne’s efforts shone a spotlight on the Auckland City Mission and we wanted to rally the community to contribute further. Through a 24h auction of some Flufs and Snoop Dogg Burrows, we were able to raise over $1M for the charity. 
FLUF Haus L.A.
FEBRUARY 2022
Up next on our FLUF Haus party hop, we ventured to LA for a Fluf X Party Bear clash like no other during Superbowl. Special guest artists like T-Pain & Chromeo kept the vibes high, before Angelbaby dropped in for another performance broadcasted live from the metaverse. 
Fuck the War Ukraine Charity Mint
March 2022
With the world reeling from the Ukraine invasion and the hardship their citizens were enduring, we launched a charity mint of a limited edition ‘Fuck the War’ scene, raising over $400,000 for humanitarian support groups and NGOs. 
Going Carbon Regenerative
MARCH 2022
A proud moment in FLUF World history. On this day, with a donation of NZ $234,711 we officially offset all of our carbon emissions to date by 200% via CarbonClick.
SXSW
March 2022
Alongside ASM, Seekers, PartyBear, CENNZnet and other ecosystem partners we travelled to Austin, Texas to host the metaverse portion of the world’s leading tech festival South by Southwest (SXSW). 
FLUF Haus SXSW
March 2022
Panels by day, parties by night. After long deep dives into the open metaverse at SXSW, we turned up the volume at 2 special-edition FLUF Haus events, featuring guest artists like Young & Sick, Mija and Dillon Francis. 
Seekers
March 2022
Seekers flew into FLUF World bringing decentralised communication to our open metaverse. As Sylo’s genesis NFT collection, they’re a major key to unlocking new opportunities and bridging the gap between other meta worlds and communities. 
Airdrop April
APRIL 2022
The start of Airdrop April.
YAT Gem
April 2022
As a special reward for early holders, we dropped our YAT gem, a first collaboration with YAT and their Magic Mirror in the Yativerse, commemorating the FLUF journey so far. 
EGGs
April 2022
To kick off the first phase of breeding, we dropped EGGs to Fluf holders, 10,000 Electromycelial Genome Generators, capable of incubating Fluf parent DNA to produce future Fluflets. 
Dr Grordbort's Rayguns
April 2022
In an exclusive partnership with leading SFX and film industry titan, Wētā Workshop, we collaborated to release 3,003 Rayguns; a creative meeting of FLUF World and Wētā’s own franchise, Dr. Grordbort's.
The Underground 2.0
MAY 2022
In April, we rolled out some brand-spanking new renovations to the FLUF World Underground, for seamless customisations, asset downloads and filtering across our growing collections. 
ATEM Car Club 
May 2022
ATEM Car Club drifted onto the scene with their genesis membership card mint, and an airdrop for holders of various FLUF collections including Golds, Silvers, 1/1s and Lambo scenes.
HNI Pots 
May 2022
With Party Bear’s companion collection Buzzies’ on the way, we dropped HNI Pots to Party Bear holders: Hydrothermal Nectar Infusers, capable of attracting Buzzies back to the Underground to join the party. 
Futureverse
June 2022
In June we launched parent entity Futureverse - our open metaverse infrastructure consists of FLUF World ecosystem, Sylo’s decentralised comms protocols, ASM’s AI protocols, and our native blockchain the Root Network, in partnership with leading blockchain provider Ripple.
The Futureverse Foundation
June 2022
The Futureverse Foundation is a not-for-profit charity launched in collaboration with leading artists and philanthropists Alexandra Grant and Keanu Reeves. As the charitable arm of Futureverse, the foundation will see that underrepresented artists and creatives are given space to thrive in this developing digital economy. 
Gods & Goblins
AUGUST 2022
Ready to join the darkside? Goblin Town will bring a new character collection to FLUF World, forever changing the course of our collective history. 
Buzzies 
COMING SOON
Buzzies are honey-harvesting royalty, set to bring exciting gamification and utility to FLUF World. With the Beckoning already underway, we’re expecting the buzz to take off soon.
Fluflets
COMING SOON
Fluflets will be hopping into the mix soon - our Gen2 Fluf collection of fun & fashionable offspring, opening up a world of gamification, customisation and exciting utility. 
Mycelium 
COMING SOON
Mycelium is our native token, set to power FLUF World’s ecosystem, economy, and decentralised blockchain, the Root Network. Launching later this year, with some allocation towards holders of genesis assets, the launch of $MYCL will mark the beginning of the next major phase in FLUF World’s evolution.